One of the key and most-known features of Amazon is the intelligent product recommendations named 'Customers Who Bought This Item Also Bought'.
The Also Bought app brings this feature into Shopify in the most convenient way: you can have Amazon-like recommendations in your store in seconds with zero configuration.
How does it work?
No magic, just science. The state of art of Affinity Analysis.
Also Bought analyses the previous purchases in your store database through data mining algorithms and produces a memory graph with the recommendation information.
How are the recommendations displayed?
When a customer visits a product page, a list of the products usually bought together is displayed.
The widget is fully customizable and you can select the most appropriate location on the screen.
Automatic recommendation is a better approach
Also Bought relies on strong data mining algorithms. These are true recommendations, much better than selecting related products manually or by other fuzzy criteria: customers are more likely to purchase products that other customers bought in the same situation.
The installation could not be easier. It is a one-click process with no coding or template modification required at all.
After the installation, no further action is required. Zero effort, zero maintenance.
Also Bought is mobile-friendly, adapts its size and layout to the screen size and supports touch gestures for easy product navigation.
You can change the following options at any time:
- Limit the maximum number of recommended products
- Select the position of the recommendations widget in the product pages
- Fully customizable user interface
- Manual recommendations: although we recommend automatic recommendations because they lead to higher conversion, you can also fine-tune manually the recommendations for each product
- Show random products when there are not enough data for automatic recommendations. They can be filtered by collection, product type or product vendor
- Show ratings from Shopify Product Reviews
- Display compare at prices
- Allow the customer to select variants: their pictures and prices are refreshed automatically
- Display an 'Add to Cart' button for each product
The app out-of-the-box places the recommendation box at the bottom of your product pages. We can easily relocate the box and tune its styles to better match your theme, just drop us an email and we will do it in a minute.